Hired as a Digital Marketing Analyst intern for 6 month at Air On Air. Within the digital department of the agency, I was responsible for many analytical projects such as Web analysis, Social Monitoring and Tag management. The goal of the internship was to learn as much as possible. These learnings would be formatted into requirements for a new position within the department.

During six months, I was in charge of 3 main projects. The first was for the Belgian National Lotery. I drilled down into their Google Analytics to find insights for the creative team about the advertiser numerous products. The second was for L’Oréal. I needed to track their local influencers performance (reach and engagement level) to finally assess their impact on the brand’s image. Then, for BMW, as tag management project. My role was to implement their marketing tags on their websites to ensure measurement for the media agency.

This internship was a revelation for me. This is where I fell in love with technology and analytics. I realised the job requirements answers my professional ambitions. There, I have improved my technics for research, analysis and conclusion. Finally, I worked closely with developers to understand how the web really worked. While I was aware of its importance, I understood why data and insights came to use for any campaign. I was able to provide the creative team with valuable insights on their campaign and deduce consumer sentiment from their work.

Working with creative came as a shock at first because of the laid-back atmosphere but met open-minded people, fearless about novelty and thriving from winning awards and recognition. As the internship came to an end, I wanted to continue making analysis as i understood this was my vocation. My managers helped me tremendously improving my technics and suggest I move onto the Media world where such work would be more useful and appreciated.