Evolved as Integration and MarTech Manager at Mediascale, Bruxelles. Fueled by passion and enthusiasm, I designed my own role to help solve digital marketing challenges through technology and data. As a custom-made position, I was responsible for technical consultancy for our advertisers.

Consequently, this required skills in Data Visualization, Analytics Configuration, Adserving and Tag Management, among others. By working closely with Data Scientist, Developers and Tech providers, I was helping our client connecting the dots from their tech stack. During this time, we created Use-cases. From Consent Management, CRM strategies, Cross-channel coordination, Global Dashboarding and Data Warehouse, I needed to understand the core concept of each technology which was very thrilling.

With the position , I like to think that I was – somehow – a bridge between the media and technical world. While I was working in Media, I was able to communicate to both my peers and technicians. There, I was able to be the “advisor” for my clients and gain their trust more easily. Although, the work is deeply interesting, I felt the limit of my own knowledge and decided to specialized even more.